In today’s economy, you want to save time, money, and paper. Printing up weekly sales fliers and maintaining a stock of informational packets can become a major waste of resources. This is why a print-on-demand kiosk is both an economical and ecological choice for any business that carries a variety of fliers, advertisements, and brochures that need to be readily available for customers.
In today’s retail store, the corporation must print out and mail hundreds or even thousands of fliers, per store, each week. Costs for paper, shipping, design and the implementation of the advertisements can really add up. Sometimes these ads are already in the Sunday paper. All of the costs are carried by the corporation, eliminating at least some customer savings because of unnecessary print-outs. Stores receive too many fliers, and at the end of the week are left with massive amounts of costly paper litter. Sales advertisements are often too minimal, causing frustrated customers the inability to identify sale items.
Corporate printed and shipped fliers aren’t always recycled. Customers often toss fliers rather than separate the papers for recycling. Employees might also throw away unused, excess, or damaged fliers. Extra fliers can sit around, creating a cluttered or messy appearance.
This also happens with vendor brochures. While the cost is carried by the vendor, the high printing expenses are passed down in fees to corporations and stores. Sometimes, vendors send an excess of pamphlets, only to become outdated litter when new products go to market. These excess brochures clutter sales departments and trash bins instead of resulting in recycling and economic savings. Other times, vendors under-send or lack the right type of pamphlets. Lacking bilingual brochures or special information costs stores and vendors needed or extra business if the information is not readily available.
Print-on-demand kiosks help save on shipping and printing without exceeding necessity or missing out on valuable customers. With an in-store print-on-demand kiosk, your corporation and vendors can send sales advertisements and relevant brochures electronically to the stores. Your customers and employees can then print only necessary information. Your stores need not worry about running out of sales fliers during important sales weeks when information is already available at the kiosk. Print-on-demand minimizes store clutter, excess fliers and paperwork, and eliminates excess fliers sent in the mail to the stores. This minimizes costs to your company, and saves money for you and your customers. Vendor information can be updated electronically and printed when needed.
Clearly, print-on-demand kiosks can slash long-run costs of excess printing and shipping fees and save the environment by cutting down on store clutter. While some fliers will still need to be printed by the corporation (for weekly newspapers and mailers), the savings in printing, shipping, and recycling will be more than made up for by your ability to print on-demand.